Pharmacy Corner
RESOURCES FOR PHARMACY

9/07/2010

Pharmacies Helping Fans at the 2010 World Cup

Pharmacists in South Africa are using Babel Fish (www.babelfish.yahoo.com) to help them communicate more effectively with their non-English speaking patients in town for the World Cup.

Fans who are sick or injured can visit any Clicks pharmacy to access the free service from a computer terminal, translate their symptoms, and then receive counseling and medication from an English-speaking pharmacist.

With the cold and flu season underway in South Africa, health risks abound at this year’s World Cup. This simple but innovative approach to overcoming language barriers to provide care could help South African pharmacists cope with the influx of international tourists.

To view the complete article, please visit: www.pharmacytimes.com.